Copyright 2006 Lynn VanDykeThere are a few secrets that I’d like to share with you.  You may have been privy to a few of them before.  Actually you may have heard of all 4, but I can promise that you will finish each article with a fresh perspective.  I will show you how 4 simple secrets can create a powerhouse web business.  This is the first part of the 4 article series.

The best way to automate your complete process of social bookmarking is available at bookmarking demon. Also – automated social bookmarking is the best way to take your search engine ranking to the highest level in no time at all.

Before I divulge the vault of successful web business secrets I must warn you of one thing.  All the information in the world will not take the place of determination and persistence.  A web business is just like an offline business.  It takes hard work and resolve to succeed.  However working smart is heads and tails better than plain old working.  These 4 secrets will turn any smart working, dedicated average Joe or Jane into a successful web business owner.

Web Success Secret #1) Content is king.Heard that before?  I know I have.  The thing I never knew was how to use content to my advantage.  Content is useless unless it is optimized for the search engines.  It must also be optimized for your reader.  You have two customers- readers and search engines.  You must satisfy both with the same exact content.Content is king only if you have exact and highly specific keywords placed in correct locations.  Unfortunately the hard part is determining what keywords to use.  A keyword can be a single word or a phrase.  It is the term that web surfers use to search for information.  Place yourself in their shoes and try to discover what search terms they use.  You must then evaluate the search term.  How many people search using that term?  How many sites already deliver information on that search term?  Simple demand and supply rules.  The more demand with the less supply equals more profitability.You have several options for determining keywords and their profit potential.  Search yourself, pay a company to search for you or have your hosting company do a complete keyword search for your niche or web business topic.  If your hosting company does not offer this service I recommend you switch to a plan that does.  This feature alone can make or break your business’ future.  If you would like my recommended hosting plan, please contact me.Without a proper keyword search and analysis you may as well forget about becoming successful with an Internet business.  Investing in this one secret is literally the start of planning your website.Your next action step is to plan your site layout based on the 50-175 high-demand and low-supply keywords. Your site should be structured in three tiers.  Tier one is your home page.  Tier two is made of all of your main topics and also constitutes your navigation bar buttons.  Tier three keywords are sub-topics of tier two pages.  Organize your 50-175 keywords into three tiers.  Doing this makes it easier for visitors to navigate through your site and it makes it easier for search engine spiders to find all of your pages.Search engine spiders do not like to fish around for all of your pages and links.  This is why many sites offer a “site map”.  A site map is one page that contains links to all of the content pages.  This is a fine route to take; however most people agree that pages with a lot of links on it are valued less than content pages that casually link to other content pages.Using three tiers allows you to go from topic to sub-topic to sub-sub-topic all by natural in-content links.  For example, tier 1 is the homepage on a fitness site.  Tier 2 is a page all about cardio activity and its benefits.  A tier three page off of that tier 2 page is about different treadmill routines.  Do you see how the site visitor would like this structure?  They click on “Cardio” and are given links to more specific pages about cardio topics.  Search engine spiders like the three tier structure too.  It means they do not have to dig through layers and levels of useless links.There is even more to content than finding profitable keywords and structuring your site into easy-to-navigate tiers.  You must optimize each and every page on your website to perform well and rank high at search engines.  Many people devote their working life to optimization secrets.  A full length article just on optimizing is possible.  Heck, a full length book is possible.  My recommendation is to use a hosting company that automatically teaches you how to optimize web pages for the engines.  Doing that will cause less headache and frustration and it will keep you focused on building content.A quick education in optimization: place your specific keyword in the file name, title, description and keyword section of your page.  Then sprinkle the keyword throughout the content.  Also provide a link using your specific keyword in the link text.  If all of this has you spinning your head, I recommend going the hosting company I use.  They literally teach you to build a website using blocks.  It’s all simple and easier than you think.There is one last piece to content.  It must effectively pre-sell your product or service and position you as the expert in your field.  When your website has 50-175 optimized pages for your visitors to read through it will start to position you as the expert.  Your site will become known as the place for information about (insert your niche).When visitors find your site through search engines they are seeking information about a problem or question they have.  If they land on your site and you try to sell them something right away one thing is sure- they click the back button and find another site that will give them information.  This is why pre-selling your product or service is paramount.  Give your visitors what they want.  Answer their question and in the process let them know about your services and products.All of the information develops rapport and trust with your site visitor.  It positions you as an expert.  It keeps your visitor on your site longer since they are actually reading content.  Search engines notice this and rank you better.  How well your site can keep visitors is known as “stickiness.”  Your site must attract and keep visitors for as long as possible.Provide content that pre-sells your products, positions you as the expert and focuses on highly profitable keywords.  You cannot go wrong with your web business if you do those things.  The secret to content is to satisfy both your visitor and search engines.  Lose one or both and you are doomed.  As I mentioned earlier, it is best to work smarter and not harder.  Your hosting company should be providing most of these services to you free of charge.  There are a small few that do this, but it is well worth the investigation.  Contact me for further resources and information.  Having a successful web business starts with effective content.  Stay tuned for parts 2-4!

 

Backlink Battleplan: Is it Really Worth the Money?

Making backlinks for your sites is amongst the most significant measures in getting your website’s pages to rank for the keywords you’re targeting. That said, I recently ordered a course named Backlink Battleplan, that was developed by Shane Melaugh of RichQuickReview.com., I am often highly distrustful of almost any IM courses, but this course seemed different than anything I’d found lately. The course guaranteed to deliver a variety of free and effective methods obtaining backlinks via automated tools. I chose to purchase the course because tools popular for obtaining backlinks are very pricey, and many demand monthly subscription fees.

I was extremely pleasantly surprised with the details Shane brought to the table. To begin with, the structure of Shane’s course is extremely well-thought out. Shane supplies a Backlinks Battleplan written manual which you can follow, a series of seventeen videos which demonstrate exactly where and how to subscribe to free bookmarking, article directory, RSS aggregators, Web 2.0 and blog community sites and how to submit your links directly to them automatically, or semi-automatically. Shane then goes one step further, and has complete how-to guide to making marketing videos and submitting then to numerous video sites via Tube Mogul. Shane also gives his clients with a checklist to be sure they are not forgetting any crucial steps in the plan.

Most of the websites that Shane presents to get backlinks from require you to set up accounts one time, but after that, your articles and bookmarks are pretty much submitted automatically, or at least semi-automatically. The good thing about Shane’s system is that it does not depend on link building solely from one source, and his process produces good layers of links pointing to your money site. I’ve been applying his program on my site for approximately seven days now, and my incoming links are building slowly but steadily, just the way you want to for a relatively new site.

Currently, you are able to build links more quickly with automated tools like SENuke, and Bookmarking Demon and Scrapebox, but if you’re new to internet marketing and not accustomed to dealing with these kind of tools, or have a brand new site that you are promoting, there’s a real risk that you could create links too quickly and actually harm, not help, your site’s ranking the search engine rankings. Shane’s course will allow you to get just the links you need without going overboard.

To sweeten the the deal for his clients, Shane has even included RSS submission software and comprehensive keyword research guides and videos. These are particularly useful to anyone starting out in internet marketing, but his twists on building backlinks are extremely useful even for the veteran marketer.

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by Jay Kin

More Quick Tips on Social Bookmarking

Remember the days where you have to jot down the URL of your favorite sites into a piece of paper? Worst thing if it’s a very lengthy URL. How about those days that you have to copy the link address, paste it on a document and get frustrated if the file become corrupted or lost? Well, those days are gone. Bookmarking has taken over and has made visiting our well-loved websites all over again much easier.

But social bookmarking goes beyond organizing the list of sites that you visit all the time. You can also share this list to other people online. Plus, social bookmarking has become one good way to market your site and your work from home. Here’s a dose of more social bookmarking tips:

+ If you have to join in social networking or bookmarking sites, you have to go for the best. Choose those bookmarking sites that are well-known and have a gazillion of users. It’s quite pointless to sign up for networks with so little users and wherein people know nothing about. Those won’t be of any help to your work from home. So don’t waste your efforts on them.

+ It’s advisable to use the same name or nickname in various networks and bookmarking sites you’ve joined in. There’s a great chance that, like you, others are also members of these sites. By doing so, they might remember you and, in a way, become a familiar name in these bookmarking sites. Sounds like a great plus if you’re promoting your work from home or your products.

+ Make the most out of your tags. Bookmark sites that might share the same tags to add more information. These feature may look nothing but ordinary to you. Yet, if you strategically utilize your tags, they would be beneficial to your online business or work from home.

+ Remember to place a link to your website in your bookmark or else, all your efforts will turn to nothing. And you can always spice up your bookmark by frequently adding up fresh and crisp information or news.

It’s good to know that advertising as part of one’s work from home can be as fun and as effective as social bookmarking. No doubt this is included in the list of marketing tasks of most online entrepreneurs.

Here is the basic rule of every business: you have to sell things to earn money.  Salesmanship, or the art of closing a sales, therefore, is of ultimate importance for any business venture.  After all, we can’t expect any earnings if we don’t make any sales.Winning customers is essential for the success of your enterprise.  And this is absolutely true for online businesses too.  In fact, winning customers online has its pros and cons. The good news is that the entire world is your market, and you could potentially reach more people through the World Wide Web.  The disadvantage?  The Internet offers a more impersonal channel in our dealings with people, making it more difficult to gain their trust and favor.

The best way to automate your complete process of social bookmarking is available at bookmarking demon. Also – automated social bookmarking is the best way to take your search engine ranking to the highest level in no time at all.

So what can you to do then?  Fear not, dear friend.  As with everything else in life, you should try to accentuate the positives to compensate for the negatives.  Here are 5 methods by which you could gain a good number of customers, and keep them for a long and profitable business for you and your family.1. Always deliver quality goods or services.There is no better vehicle for our business message than our products themselves.  Consistently offering things that are more than worth our customers’ time and money will brand us as enterprises that are committed to quality products and services.  This would only serve us well in future dealings with the same clients.  Additionally, this would make our clients as advertising vehicles for our business as well, as they would spread the word about the excellence of our service to people belonging to their network.2. Always try to over-deliver.People love receiving more than what they paid for.  If you consistently give them some extras, their minds would be conditioned to trust your business for future transactions.3. Provide bonuses.In addition to the product you’re selling, add some more goods that would perk up the package.  Do this in a manner that you will make your customers aware of the value of the bonuses if they were otherwise purchased.  This would definitely increase the worth of your product, and such would make it more favorable for a successful sale.  Additionally, your bonuses would foster good will with your clients, and this could go a long, long way for future orders.4. Build relationships.The importance of building good relationships with your customers cannot be undermined.  As we’ve discussed earlier, the Internet is a rather informal venue for personal dealings.  So try to humanize your approach so that your customers can relate to you as someone who is more than just a business provider, but also as a friend.5. Make use of a mailing list.A mailing list is an Internet marketers number one weapon.  By capturing the contact details of people who may not have been interested with their current offer, they will be able to condition the same people for future sales.  And this could serve their businesses well for quite a long time, as one successful sale can beget another and another after that.  So invest on an excellent autoresponder service and prepare those follow-up messages well.  Take good care of your subscriber base, and they will take good care of your business in return.Winning customers is more than just luck.  It entails a lot of strategizing and good planning.  Retaining customers involve the same level of commitment as well.  In the highly competitive world of online marketing, trust plays an integral role in achieving our goals.  Try your best to win your customers’ trust.  Take care of it.  And for sure, this trust would fuel good business for you for many years to come.

 

by found_drama

Social Bookmarking: The Way to Fast and Easy Web Browsing

The World Wide Web has gone a long way now and still continuing to grow. Its vast scope makes anyone sometimes impossible to negotiate by themselves. If you want to search for online information, the first thing you do is jump into search engines to come up with exact or relevant search results to fit your needs.

However, though search engines are powerful tools in retrieving information for you, sometimes, it is not always the most effective means of searching for online content. Anyone and even you can vouch that sometimes, after going through the search engine’s result pages, scanning one page and to another, there’s none that have hit that keyword that you’ve been looking for. In an attempt to help users and evade them from this scenario, social bookmarking service is introduced.

So what is social bookmarking? In its simplest context, it is defined as the tagging of websites and saving it for later use. Instead of saving these websites to your web browser, you are saving them to the web. And since your bookmarks are online, you can easily share them with your friends. More than just saving your favorite websites and sharing them with your friends, you can also look for interesting websites that other people have found and tag them.

Almost all social bookmarking website enable users the convenience of browsing items and sites based on recently added and the most popular under different categories like shopping, politics, blogging, technology, news, sports, etc. With this feature, every user can now easily find what they are looking for through bookmarking. You can even look through what other people have bookmarked by simply typing in the keyword in the search tool. In fact, bookmarking sites are widely used just the same way as intelligent search engines.

In order for you to fully enjoy and maximize the features and services of bookmarking sites, you are given efficient and useful social bookmarking tools. The human touch is what the search engines cannot surpass with. With the millions of users and resources available in the internet, bookmarking allows users to tag interesting websites and once other users have landed to these sites and find them relevant, they can easily tap them.

This is what bookmarking offers:

1. It gives users the means to tag web pages in a quick and easy way, bookmark them, and share them through centralized services, leaving important notes for other users that can come across them. As sites and web pages are tagged, over time, massive generated tags will be gathered together which will be very useful to anyone making use of bookmarking services. With this great advantage provided by bookmarking sites, indeed it is a unique and effective way to search for information in the web.

2. Not just that. It will also allow you to stumble on sites that interest you in any way. The primary services offered by bookmarking sites are something that will enable anyone to leverage their web navigation.