Copyright 2006 Lynn VanDykeThere are a few secrets that I’d like to share with you.  You may have been privy to a few of them before.  Actually you may have heard of all 4, but I can promise that you will finish each article with a fresh perspective.  I will show you how 4 simple secrets can create a powerhouse web business.  This is the first part of the 4 article series.

The best way to automate your complete process of social bookmarking is available at bookmarking demon. Also – automated social bookmarking is the best way to take your search engine ranking to the highest level in no time at all.

Before I divulge the vault of successful web business secrets I must warn you of one thing.  All the information in the world will not take the place of determination and persistence.  A web business is just like an offline business.  It takes hard work and resolve to succeed.  However working smart is heads and tails better than plain old working.  These 4 secrets will turn any smart working, dedicated average Joe or Jane into a successful web business owner.

Web Success Secret #1) Content is king.Heard that before?  I know I have.  The thing I never knew was how to use content to my advantage.  Content is useless unless it is optimized for the search engines.  It must also be optimized for your reader.  You have two customers- readers and search engines.  You must satisfy both with the same exact content.Content is king only if you have exact and highly specific keywords placed in correct locations.  Unfortunately the hard part is determining what keywords to use.  A keyword can be a single word or a phrase.  It is the term that web surfers use to search for information.  Place yourself in their shoes and try to discover what search terms they use.  You must then evaluate the search term.  How many people search using that term?  How many sites already deliver information on that search term?  Simple demand and supply rules.  The more demand with the less supply equals more profitability.You have several options for determining keywords and their profit potential.  Search yourself, pay a company to search for you or have your hosting company do a complete keyword search for your niche or web business topic.  If your hosting company does not offer this service I recommend you switch to a plan that does.  This feature alone can make or break your business’ future.  If you would like my recommended hosting plan, please contact me.Without a proper keyword search and analysis you may as well forget about becoming successful with an Internet business.  Investing in this one secret is literally the start of planning your website.Your next action step is to plan your site layout based on the 50-175 high-demand and low-supply keywords. Your site should be structured in three tiers.  Tier one is your home page.  Tier two is made of all of your main topics and also constitutes your navigation bar buttons.  Tier three keywords are sub-topics of tier two pages.  Organize your 50-175 keywords into three tiers.  Doing this makes it easier for visitors to navigate through your site and it makes it easier for search engine spiders to find all of your pages.Search engine spiders do not like to fish around for all of your pages and links.  This is why many sites offer a “site map”.  A site map is one page that contains links to all of the content pages.  This is a fine route to take; however most people agree that pages with a lot of links on it are valued less than content pages that casually link to other content pages.Using three tiers allows you to go from topic to sub-topic to sub-sub-topic all by natural in-content links.  For example, tier 1 is the homepage on a fitness site.  Tier 2 is a page all about cardio activity and its benefits.  A tier three page off of that tier 2 page is about different treadmill routines.  Do you see how the site visitor would like this structure?  They click on “Cardio” and are given links to more specific pages about cardio topics.  Search engine spiders like the three tier structure too.  It means they do not have to dig through layers and levels of useless links.There is even more to content than finding profitable keywords and structuring your site into easy-to-navigate tiers.  You must optimize each and every page on your website to perform well and rank high at search engines.  Many people devote their working life to optimization secrets.  A full length article just on optimizing is possible.  Heck, a full length book is possible.  My recommendation is to use a hosting company that automatically teaches you how to optimize web pages for the engines.  Doing that will cause less headache and frustration and it will keep you focused on building content.A quick education in optimization: place your specific keyword in the file name, title, description and keyword section of your page.  Then sprinkle the keyword throughout the content.  Also provide a link using your specific keyword in the link text.  If all of this has you spinning your head, I recommend going the hosting company I use.  They literally teach you to build a website using blocks.  It’s all simple and easier than you think.There is one last piece to content.  It must effectively pre-sell your product or service and position you as the expert in your field.  When your website has 50-175 optimized pages for your visitors to read through it will start to position you as the expert.  Your site will become known as the place for information about (insert your niche).When visitors find your site through search engines they are seeking information about a problem or question they have.  If they land on your site and you try to sell them something right away one thing is sure- they click the back button and find another site that will give them information.  This is why pre-selling your product or service is paramount.  Give your visitors what they want.  Answer their question and in the process let them know about your services and products.All of the information develops rapport and trust with your site visitor.  It positions you as an expert.  It keeps your visitor on your site longer since they are actually reading content.  Search engines notice this and rank you better.  How well your site can keep visitors is known as “stickiness.”  Your site must attract and keep visitors for as long as possible.Provide content that pre-sells your products, positions you as the expert and focuses on highly profitable keywords.  You cannot go wrong with your web business if you do those things.  The secret to content is to satisfy both your visitor and search engines.  Lose one or both and you are doomed.  As I mentioned earlier, it is best to work smarter and not harder.  Your hosting company should be providing most of these services to you free of charge.  There are a small few that do this, but it is well worth the investigation.  Contact me for further resources and information.  Having a successful web business starts with effective content.  Stay tuned for parts 2-4!

 

Starting your own eZine can be a lot easier than you think. This is because in the most basic necessity, all you really need to get started publishing your own paperless newsletter are wealth of content, auto responder with broadcast feature, and a website (which is optional).Content. You can compile weeks of content ahead in advance and slowly dispense them to your subscribers. For example, you can compile 100 short tips in one day and dispense 10 tips once a week. In other words, you can compile 10 weeks worth of content in just one day!

The best way to automate your complete process of social bookmarking is available at bookmarking demon. Also – automated social bookmarking is the best way to take your search engine ranking to the highest level in no time at all.Auto responder. Your auto responder is your asset. You need an auto responder to send your mails and eZine issues to your subscribers and store your data base of people subscribed to your newsletter. Some recommended auto responders include GetResponse.com and aWeber.com.Website. You may be surprised that this is actually an optional component. In short, there are eZine publishers publishing their newsletters without a website! But of course, having your own website can offer you tremendous advantages, such as the ability to bring in more subscribers and having your newsletter indexed in the top Search Engines.These are the things you need to get started on publishing your own eZine at its bare minimum. Do not underestimate the little you need, though, because several eZine publishers today succeed well with only an auto responder and contents, with or without a website. Converting Every Visitor into Subscriber.If a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago.But the bottom line is that your visitor may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back. You could have converted a fraction of the visitors into your customers.Some may say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list.Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitor’s name and email address through your opt-in form.And if your visitor signs up to be on your mailing list, you can still follow up with him via email. You can get your subscriber to consider your offer, or endorse another offer to him or her.All in all, you want to convert as many visitors into subscribers as possible and obtain the potential revenue you rightfully deserve – the easy, wise way.

by bdeseattle

My Internet Business Traffic Exploded When I Took Social Bookmarks Into My Arsenal

Actually I took social bookmarks into my internet business promotional arsenal just one month ago, when I launched a new WordPress blog and installed the social bookmarks service in that.

The results came immediately: hundreds of new visitors to my blog and through that to my internet business links. What was amazing was the quickness how all that happened.

1. Social Bookmarks Climb High On The Search Engines.

On the top of quickness, the visitor flow seems to be constant, thanks to those about 20 sites, which I can add with One Click service.These internet home business contacts are very important, because the links are text-ads with search engine optimization.

By the way, the first post went to number 1 at Google in 1 hour, you read right: in one hour, when I bookmarked it to Digg, one of the best social bookmarking sites. The internet business keyword which I used had 10 WordTracker searches per day and it will bring targeted traffic to my homepage residually.

The core idea of the system is simple, we just submit bookmarks, or short textads, into special sites using keyword rich title, keyword rich description, keyword list or tags and put the bookmark into the right category. Now they are easy to find for the search engines and for the surfers, because they are optimized.

2.Social Bookmarks Are On The Most Visited Websites Online.

Think about these social bookmarking sites: Google, Windows Live and Yahoo, just to name some examples from my list. These really are the most visited sites online and this fact makes them so powerful traffic builders.

Another benefit is that we all can read other internet home business opportunity webmasters bookmarks, get tips and build valuable contacts. These sites are the meeting places of the most active internet business marketers.

These people are often in a hurry to launch their new ideas to the Net community and the quickest way is to write an article, use social bookmarks and let the readers do the information distribution. This all happens in an hour!

3.Social Bookmarks Build The Brand And Are Very Quick.

The very nature of the Net is that it is quick. All fresh information is valuable and sometimes it is a question about hours.

The internet home business marketer can utilize this, when he sees something new and wants to be the first to tell about that to the best distributors, to other internet business owners.

Another strong feature is their power to build brands, which requires lots of activity and a professional touch but they offer a great tool for that, because actually they are small text-ads and presells the ideas in a nice way.

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