5 Methods to Merging Search Engine Optimisation and Social Media Marketing Campaigns

The relationship between search engine optimization (SEO) and social media can no longer be ignored. Integrating your SEO efforts with social media marketing can be achieved by sharing links and using social profiles to attain higher organic search engine rankings. Here are 5 ways to integrating your search and social media marketing campaigns:

1: <strong>Know the basics of how search engines work</strong>
Search engines use bots (robots) to scour the web, collecting data as they move through websites via links. The bots then pass that information to indexing servers, where it is processed and ranked. The 2 main ranking elements for SEO are “content” and “inbound links”.

2: <strong>Understand how social media affects SEO</strong>
As consumers continue to demand the latest news and content, search engines will add more social media updates within organic search engine results. These updates currently appear at the bottom of the first results page as “Results from people in your social circle for … [your query].” Searchers can see content from individuals they are connected with via social networks. Additionally, search engines will soon likely integrate public Facebook updates into results pages, and already do so for more open networks like Twitter.

3: <strong>Determine which social profiles your company needs</strong>.
Twitter, Facebook and LinkedIn have generally been accepted as the most popular social networking sites across industries. However, for SEO, creating a corporate Google Profile and Buzz profile is becoming more important with the upcoming release of “caffeine,” the new Google search algorithm. Your business should also create a YouTube channel and Flickr account for multimedia content — but try to also host that content on your own website.

4: <strong>Learn to monitor social media efficiently</strong>
Programs like TweetDeck, HootSuite and Seesmic make sharing content and links across Twitter, LinkedIn and Facebook simpler. To monitor networks for inbound linking opportunities and reputation management, search columns for waywords or hashtags are extremely helpful. Additional monitoring can be done through Twitter Search and TweetBeep, while an overall online presence can be surveyed with tools like Trackur, Google Alerts or SocialMention.

5: <strong>Use social media to increase organic search engine rankings</strong>
With social profiles created, your company’s site listing should appear on the first page of results for branded queries, along with your company’s Twitter account, Facebook page and other social profiles — ultimately allowing your business to dominate the first page of branded search engine results. Finally, social media profiles will allow you to quickly distribute content to more individuals, who in turn may create additional inbound links, thus, improving link popularity.

BusinessWeek’s B.L. Ochman said it best in a blog post last year: “For businesses, resistance to social media is futile. Millions of people are creating content for the social web. Your competitors are already there. Your customers have been there for a long time. If your business isn’t putting itself out there, it ought to be.” At minimum, businesses who wish to have a comprehensive SEO campaign should do the following:

• choose waywords wisely;
• add waywords to website content;
• engage in quality link-building efforts; and
• engage in social media by creating a corporate blog and Twitter, Facebook, LinkedIn and Google Buzz profiles.

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by DavidErickson

Social Media Marketing With Social Bookmarking Sites – Build Links For Free

You’ve probably heard the buzz about social media marketing (SMM). One of the components of SMM is social bookmarking. With the right advice and the right strategy, you can use social bookmarking to boost links to your company site and increase your site’s relevance for the keywords that pertain to your business.

The Opportunities in Social Bookmarking

Inbound links to your website are tremendously important to your search engine ranking. In fact, most search engine marketing experts believe that Google’s ranking algorithm is weighted far more heavily towards links than it is to keywords.

SMM offers many ways to generate these links for little or no cost – articles, social media sites and blogs are just a few examples. Social bookmarking is another.

With bookmarking, you save bookmarks to blog posts, articles and web pages (including your own). You tag them with a “keyword” of your own choosing (preferably related to your business). You can then add a “tag cloud” to your website. The tag cloud contains the tags you have created and directs users to the bookmarks you have saved for that tag.

What is the benefit for your business? Each bookmark links to your website or blog. With tag clouds, each keyword appears on your site, increasing the site’s relevance. Between the bookmarking site and the tag cloud on your website, you have a really great cross-promotional tool that opens up myriad opportunities for people to find you.

Consider the website of a Toronto marketing firm. They have a tag cloud with words like Toronto, search marketing, social media, blogging and so on. Each time someone visits their site, that person can click a tag and find the company’s bookmarks. They can then share those bookmarks with other users, which will point those users back to the marketing firm’s site.

Going in the other direction, people searching a bookmarking site may find the marketing firm’s bookmarks. Seeing that the company has posted some interesting and valuable articles on online marketing, they decide to visit the company’s site and add it to their social bookmarking network.

The Challenges of Social Bookmarking for Businesses

Like any kind of social media marketing, social bookmarking is low-cost, at least in terms of money. Where the “costs” escalate is in time. To do social bookmarking right, you need time to evaluate the various sites, add your bookmarks, comment on them, and interact with other users who share your interests. It is a big job.

Let’s look at the first step – deciding which sites to use. If you do a search for the top social bookmarking sites, you’ll get a huge list, like the one published on ebizMBA. So which ones do you choose? Delicious is one of the biggest, but would it be better to go for a smaller site, like furl or faves.com? Is it better to use all three, plus some social news sites, like Digg or Reddit?

Once you have made that decision, you need to decide how and when you will create the content you want to bookmark. Blogs, articles – what is the right amount of content and how often do you need to create it? You can really only answer that question by looking at social bookmarking as part of your overall social media marketing plan.

Answers to Your Social Media Marketing Questions

Social bookmarking and social media marketing are powerful marketing tools. To make the most of them you need to devote a lot of attention to the sites and create content regularly. You also need a comprehensive social media marketing plan that incorporates all of your content initiatives and your efforts to create bookmarks that direct people to that content.

A marketing agency that specializes in SMM can get you started. They can help you navigate the sites, schedule your content and get involved in the social media sphere. Even if you just sign on for a short-term contract to get started, you will find the SMM firm an invaluable partner in your “new media” marketing plans.

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DiDiAlcheva.com Internet Network Marketing the right way! Social Bookmarking for your internet network marketing more efficiently with Social Marker. Just a quick tip. Didi Alcheva

blog.fcon21.biz Did you notice? Sharethis.com now submits its URL shortcuts [shar.es] to most Web2.0 sites like Facebook, Reddit or Google Bookmarks? Why should you care? Shortcuts are useful on twitter, but original URLs are more useable.

www.ChrisStigson.com – Read more on my blog! http – Follow me on Twitter! www.Facebook.com – Become my friend on Facebook! This video is about how to drive easy website traffic to any of your website that you own. It can be a blog, website, picture, video or whatever else. You can create a FREE blog on blogger.com and then use this method to promote it FOR FREE! Nobody will teach you this, unless you are paying big bucks for personal coaching or other crazy fee’s! Well, I wanted to do you a big favor and just give it to you FREE! The site I’m talking about in the video is www.SocialMarker.com and should be used to find the top bookmarking sites on the internet. The secret tool, almost nobody knows about is called “Social Bookmarking Demon” and can be found at http – I highly recommend this tool as it will help propell your free visitors into high gear on a daily basis. So that’s, www.ChrisStigson.com for social bookmarking demon, or www.socialmarker.com for Free submission of your link.

www.SocialMediaFreak.com Social Media Training by Rebecca Johnson. Quick overview of social bookmarking and how to submit your content to the social bookmarking sites quick and easy using a free online tool. Social Media media: Participatory online media where news, photos, videos, and podcasts are made public via social media websites through submission. Normally accompanied with a voting process to make media items become “popular”.[citation needed] Social Media Expanded Definition: Social Media is the democratization of information, transforming people from content readers into content publishers. It is the shift from a broadcast mechanism to a many-to-many model, rooted in conversations between authors, people, and peers. Social media uses the �wisdom of crowds� to connect information in a collaborative manner. Social media can take many different forms, including Internet forums, message boards, weblogs, wikis, podcasts, pictures and video. Technologies such as blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, group creation and voice over IP, to name a few. Examples of social media applications are Google (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook(social networking), Last.fm (personal music), YouTube (social networking and video sharing), Second Life (virtual reality), and Flickr (photo sharing).

How to use social bookmarking to build your tribe and make more money online. In just 9-minutes you’ll learn four steps that automatically happen when you leverage social bookmarking sites.. plus one final step that is critical if you’re going to use this New Media channel for boosting your traffic, list optin growth, and sales. TribalSeduction.com keyword search “social bookmarking”

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