5 Methods to Merging Search Engine Optimisation and Social Media Marketing Campaigns

The relationship between search engine optimization (SEO) and social media can no longer be ignored. Integrating your SEO efforts with social media marketing can be achieved by sharing links and using social profiles to attain higher organic search engine rankings. Here are 5 ways to integrating your search and social media marketing campaigns:

1: <strong>Know the basics of how search engines work</strong>
Search engines use bots (robots) to scour the web, collecting data as they move through websites via links. The bots then pass that information to indexing servers, where it is processed and ranked. The 2 main ranking elements for SEO are “content” and “inbound links”.

2: <strong>Understand how social media affects SEO</strong>
As consumers continue to demand the latest news and content, search engines will add more social media updates within organic search engine results. These updates currently appear at the bottom of the first results page as “Results from people in your social circle for … [your query].” Searchers can see content from individuals they are connected with via social networks. Additionally, search engines will soon likely integrate public Facebook updates into results pages, and already do so for more open networks like Twitter.

3: <strong>Determine which social profiles your company needs</strong>.
Twitter, Facebook and LinkedIn have generally been accepted as the most popular social networking sites across industries. However, for SEO, creating a corporate Google Profile and Buzz profile is becoming more important with the upcoming release of “caffeine,” the new Google search algorithm. Your business should also create a YouTube channel and Flickr account for multimedia content — but try to also host that content on your own website.

4: <strong>Learn to monitor social media efficiently</strong>
Programs like TweetDeck, HootSuite and Seesmic make sharing content and links across Twitter, LinkedIn and Facebook simpler. To monitor networks for inbound linking opportunities and reputation management, search columns for waywords or hashtags are extremely helpful. Additional monitoring can be done through Twitter Search and TweetBeep, while an overall online presence can be surveyed with tools like Trackur, Google Alerts or SocialMention.

5: <strong>Use social media to increase organic search engine rankings</strong>
With social profiles created, your company’s site listing should appear on the first page of results for branded queries, along with your company’s Twitter account, Facebook page and other social profiles — ultimately allowing your business to dominate the first page of branded search engine results. Finally, social media profiles will allow you to quickly distribute content to more individuals, who in turn may create additional inbound links, thus, improving link popularity.

BusinessWeek’s B.L. Ochman said it best in a blog post last year: “For businesses, resistance to social media is futile. Millions of people are creating content for the social web. Your competitors are already there. Your customers have been there for a long time. If your business isn’t putting itself out there, it ought to be.” At minimum, businesses who wish to have a comprehensive SEO campaign should do the following:

• choose waywords wisely;
• add waywords to website content;
• engage in quality link-building efforts; and
• engage in social media by creating a corporate blog and Twitter, Facebook, LinkedIn and Google Buzz profiles.

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by DavidErickson

Social Bookmarking: The New Link Building For Search Engine Optimization

Contrary to popular belief, search engine optimization is extremely easy. You need to think about what it would take for you to become the renowned expert in your field. You must offer content that is original and valuable to a consumer. Only then, will you conquer the major search engines.

One way link building is the core part of search engine marketing. There are many simple ways to obtain one way links: directories, articles, press releases, and most importantly social bookmarking. When you submit your website to a directory, the directory has an editor take a look at your website and either approve or deny it based on their rules. If you are approved, you will gain the all important one way link pointing to your website. Directories need to accept new submissions to keep their content fresh. This makes the search engines and consumers happy.

Social Bookmarking gives YOU all of the power. You select your site and use a social bookmarking website to gain one automatic backlink. It does not stop there! Then, you add tags to the listing. The secret here is that you get a link to your site on every single tag page as well. That can result in anywhere from 10 to 20 one way links per social bookmarking site! You must make sure that your website offers unique, relevant, highly valuable content. If it does, other people will bookmark your website as well. The more people bookmark your site, the better traffic you will gain from that social bookmarking website.

Social Bookmarking is the best way to create an internet buzz about your products or your company. If you offer unique content that people will find useful, you have outstanding odds of ending up on the front page of social bookmarking websites. If your link is on the frontpage, you will receive a large amount of traffic for the effort.

If you do not offer outstanding content on your website, you will still gain the all important one way links to your website. Even negative reviews of your site will not change the ways the search engines see your link. Search engines look for new relevant content. All you have to do is provide it to them!

The most important aspect of social bookmarking is spam. Most sites allow their users to either vote on the importance of a site, or allow them to ignore you and your site slowly goes away. Don’t ruin this great opportunity for the other internet marketers out there. Social bookmarking is based on the idea of a sites popularity being decided by the visitors of that site. Make sure you are adding important sites that you use every day to these sites, as well as your own personal websites. Social bookmarking is meant for the entire community to enjoy. You should cater your bookmarks to a person that would find them, not the major search engines. You can be sure that the search engines will figure out how to find social bookmarking spam, just like they’ve found all of the other spamming methods.

Link exchanges are a thing of the past. The only time when link exchanges work is when they provide useful information and products to your customers. Otherwise, link exchanges are nearly useless. Search Engines have figured out the idea behind the link exchange and have lowered the value of exchanged links to almost nothing.

Links are the most important aspect of search engine optimization, according to all three of the major search engines. Even the links you use inside of your website count. MSN, Yahoo, and Google all analyze your site’s inner linking structure to figure out what keywords are most important to your website. This is the best way for them to find which keywords are important in regards to your company. Spamming of search engines is on the rapid decline, because search engines have become smarter than most of us.

Use your head and you should be soaring to the top of the search engines in no time!

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The livelihood of any website/ecommerce business is traffic, and each webmaster is aware the best type of traffic is native, organic search engine traffic.  there are numerous reasons are significant (1) it is tremendously targeted, in addition to (2) It is FREE!  if your web pages ranking in high order that is good on behalf of you . keywords along with phrases… or is it?   The reason of this piece of writing is to provide a a small number of easy, effectual, as healthy as most chief, seek engine friendly tactics to lend a hand boost your websites’ standing and ultimately your traffic.The best way to automate your complete process of social bookmarking is available at bookmarking demon. Too – automated social bookmarking is the best way to take your explore engine position to the highest level in no time at every single one. 1we contain to starts with meta tags.  I understand you comprise already noticed of, moreover are probably currently using meta tags on your site.  This is famous.  I a short time ago want to turn out sure you are by means of them in point of fact.  We motivation only go over 2 tags:  the “title” tag, moreover the “account” tag.  We resolve not go over the “keywords” tag, as the major search engines comprise sited a smaller amount moreover a reduced amount of weight on this solitary, as correctly as some would contend this tag has no influence at every single one.  I immobile bring into play this tag then again, as I feel there is a little merit and no drawbacks to using this tag.    I have establish it helpful to draw on similar content in the “title” in addition to “account” tags, in addition to to place your keywords as healthy as phrases prominently in these tags (near the beginning moreover supplementary than once).  I contain seen internet sites with “sitename.com”, “New page 1″, or “Welcome to my site” in the “title” tag, which really does not lend a hand in their search for superior rankings for their exacting search phrase.  In addition, try not to draw on terms such type of as “moreover”, “or”, or “the” in these tags. **important note concerning your keywords in addition to phrases.  seek engines evaluate keyword distinction, search phrase heaviness, and search term density as determining a site’s ranking. Every single one 3 are calculated independently for the sheet, the title tag, the description tag, as well as other spots on a leaf.  search term distinction revenue how slam the search term is to the beginning of your summon.  search term heaviness refers to how a lot of times a specific search phrase or phrase know how to be create on the side.  search term density is the ratio of the keyword to the extra language on the call out.  You do not would like the keyword heaviness or density to be too high, as this can come into view to the look for engine as “search phrase stuffing” in addition to most explore engines reprimand online businesses that stuff their keywords as fine as phrases.  2.   Set your navigational links (moreover JavaScript) at the accurate or at the foot, but not on the left, of the call out.  As the explore engines “read” your site, they read from the peak left to the underneath right.  search engines situate an weight on the earliest 100 terms or text on the site.  You do not would like these lexis to be navigational links or Javascript.  Ideally, you be looking for to have your title tags with your key phrases in the start of your leaf.  This being said, placing your links/JavaScript on the correct or underneath of your sheet ensures the seek engine spiders get to the content original, bountiful supplementary weight to what’s important on your page.  3.  Situate alt tags on every single one of your similes.  explore engine spiders can’t “read” pictures or similes.  The only manner a spider knows what an image is concerning is by reading the alt tag.  This is as well another chance to situate further of your keywords as glowing as phrases in your HTML, civilizing your sheet’s search term burden/density.  Alt tags are uncomplicated to formulate moreover they know how to manufacture a large difference in your websites search term position.  A minimal alt tag looks like this:  alt=”put your search term phrase here.”   seek engines separately calculate search term eminence, density, as fine as burden in alt tags as healthy, so optimize your tags.4.   Position your key phrases at the foot of your call out.  just as look for engines set extra heaviness on the firstly language of your page, they moreover do the same to the previous language.  The all-purpose idea is this, if your site is about a certain subject, then the main questions, or key words, should, look at the foundation, be stretch throughout the summon, moreover be prominent at the conclusion.  But if you possess every single one of your navigational links in addition to JavaScript at the substructure, your relevant side manuscript could end healthy before the HTML will .  An easy manner to encompass your key phrases at the substructure of your side is to comprise them in the copyright information.  intended for example, if you have a dog food website, you could possess amazing like this at the very foot of the page:  copyright 2005 yoursite.comWorld’s best dog food look for engines are not (as of this writing), penalizing sites by measures of this technique, as correctly as it wouldn’t certainly make much sense designed for them to do so.  5.   The anchor content of your links.   anchor text is the concrete linking book on a site.  It is what the customer clicks on to navigate to that specific site or sheet.  If a search engine finds various links to your site by means of the term “dog food”, then the search engine concludes your site is regarding “dog food”.  This is ignored quite often, but it appears to include a extremely large shock on your seek engine rankings intended for a finicky keyword.   Your secure content needs to be the search term or phrase you are difficult to objective.  Try to avoid attach text these kinds of as “Click Here” or “yoursite.com”   Furthermore, if you’re management a give-and-take link drive, be sure to draw on variations of your textbook.  If an engine notices each link to your site is duplicate, it could position less influence on these links or potentially punish your site.   This is since seek engines usually give further weight to “naturally taking place” links, and less to “give-and-take link exchange campaigns”.   by method of different, but relevant affix book can dramatically impinge on your targeted search phrase rankings, by making your links appear extra likely.  Effective SEO may seem not easy at original, but as you encompass read above, petty tricks that require petty or no programming understanding, can knock together a giant contact on your website’s search term status.

The livelihood of any website/ecommerce business is traffic, moreover all webmaster is aware of the best type of traffic is usual, organic explore engine traffic.  There are two dreadfully  (1) it is awfully targeted, moreover (2) It is FREE!  the top part is getting position meant for your sites search phrases… or is it?   The principle of this expose is to provide a hardly any straightforward, real, moreover most imperative, seek engine friendly techniques to lend a hand raise your websites’ level and ultimately your traffic.The best way to automate your complete process of social bookmarking is available at bookmarking demon. Too – automated social bookmarking is the best way to take your search engine position to the highest level in no time at every. 1we have to starts with meta tags.  I be acquainted with you have already noticed of, and are most likely currently via meta tags on your site.  This is great.  I immediately would like to create sure you are by process of them in point of fact.  We motivation only go over 2 tags:  the “title” tag, along with the “narrative” tag.  We motivation not go over the “key phrases” tag, as the chief look for engines have placed take away as correctly as a smaller amount influence on this single, and a little would contend this tag has no weight at all.  I stagnant make use of this tag on the extra hand, as I feel there is some worth in addition to no drawbacks to via this tag.    I have create it effectual to use similar manuscript in the “title” moreover “narrative” tags, moreover to rest your key words importantly in these tags (near the start as properly as supplementary than once).  I include seen online businesses with “sitename.com”, “New call out 1″, or “Welcome to my site” in the “title” tag, which actually does not facilitate in their quest intended for advanced rankings meant for their scrupulous search phrase.  Furthermore, try not to employ lexis these as “as healthy as”, “or”, or “the” in these tags. **imperative note regarding your keywords moreover phrases.  seek engines consider keyword prominence, search phrase burden, along with keyword density when determining a site’s ranking. Every one of three are calculated on your own intended for the leaf, the title tag, the narrative tag, as correctly as additional areas on a side.  search phrase distinction process how slam the keyword is to the beginning of your summon.  search phrase heaviness refers to how countless times a exacting search phrase or phrase can be found on the summon.  keyword density is the ratio of the search phrase to the further language on the side.  You do not be looking for the keyword weight or density to be too high, as this can look to the search engine as “search term stuffing” in addition to most explore engines punish websites that belongings their key words.  2.   Place your navigational links (and JavaScript) at the accurate or at the bottom, but not on the left, of the page.  As the seek engines “read” your site, they read from the highest absent to the underneath directly.  seek engines place an importance on the first 100 terms or textbook on the site.  You do not be looking for these words to be navigational links or Javascript.  Ideally, you would like to include your caption tags with your keywords along with phrases in the opening of your summon.  This being said, placing your links/JavaScript on the right or foot of your sheet ensures the look for engine spiders get to the text primary, generous extra weight to what’s significant on your sheet.  3.  Situate alt tags on every one of of your similes.  explore engine spiders can’t “read” films or descriptions.  The only fashion a spider is familiar with what an image is about is by reading the alt tag.  This is also another chance to place more of your key phrases in your HTML, civilizing your call out’s search phrase heaviness/density.  Alt tags are easy to make moreover they know how to make a big difference in your web pages search term status.  A simple alt tag seems like this:  alt=”put your search term phrase here.”   seek engines separately evaluate keyword distinction, density, moreover weight in alt tags as fine, so optimize your tags.4.   Situate your keywords at the bottom of your summon.  a short time ago as explore engines place extra weight on the first terms of your call out, they as well do the equal to the most recent language.  The general idea is this, if your site is approximately a firm theme, then the central factors, or key phrases, ought to, appear at the commencement, be spread throughout the sheet, and be distinguished  at the conclusion.  But if you contain every one of of your navigational links and JavaScript at the substructure, your relevant call out book could end glowing ahead of the HTML will .  An effortless fashion to include your search phrases at the bottom of your page is to include them in the copyright information.  for example, if you include a dog food website, you could possess something like this at the extremely underneath of the summon:  copyright 2005 yoursite.comWorld’s best dog food search engines are not (as of this writing), penalizing websites by this technique, along with it would not actually turn out much sense intended for them to do so.  5.   The affix manuscript of your links.   attach textbook is the concrete linking textbook on a site.  It is what the client clicks on to navigate to that scrupulous site or call out.  If a seek engine finds many links to your site by the tenure “dog food”, then the search engine concludes your site is with reference to “dog food”.  This is overlooked quite often, but it appears to possess a extremely large impact on your explore engine rankings intended for a scrupulous search phrase.   Your affix textbook needs to be the search phrase or phrase you are difficult to end.  Try to avoid anchor textbook these kinds of as “Click Here” or “yoursite.com”   Also, if you’re organization a shared link promotion, be sure to employ variations of your book.  If an engine notices every link to your site is equal, it could rest less influence on these links or potentially punish your site.   This is since seek engines commonly give extra influence to “naturally stirring” links, as well as a reduced amount of to “shared link exchange campaigns”.   by revenue of different, but relevant attach text know how to dramatically concern your targeted keyword rankings, by building your links come into view supplementary likely.  Effectual Search engine marketing may seem arduous at original, but as you encompass read above, petty tricks that require little or no programming information, know how to make a massive contact on your website’s keyword position.

The livelihood of any website/ecommerce business is traffic, and each webmaster is familiar with the best type of traffic is natural, organic explore engine traffic.  There are two vastly  (1) it is awfully targeted, moreover (2) It is FREE!  The hard part is getting  key words… or is it?   The principle of this piece is to provide a a small number of simple, effectual, in addition to most chief, explore engine friendly techniques to facilitate raise your websites’ ranking as healthy as ultimately your traffic.The best way to automate your complete process of social bookmarking is available at bookmarking demon. Furthermore – automated social bookmarking is the best way to take your look for engine ranking to the highest level in no time at all. 1we contain to starts with meta tags.  I distinguish you possess already noticed of, along with are almost certainly currently by meta tags on your site.  This is famous.  I just be looking for to assemble sure you are by them in effect.  We strength of character only go over 2 tags:  the “title” tag, in addition to the “description” tag.  We will not go over the “keywords” tag, as the major search engines include located less moreover a reduced amount of weight on this single, as glowing as some would contend this tag has no heaviness at every.  I at a standstill make use of this tag nonetheless, as I feel there is particular advantage moreover no drawbacks to via this tag.    I comprise create it helpful to bring into play similar content in the “title” moreover “account” tags, along with to rest your keywords as correctly as phrases significantly in these tags (near the beginning in addition to more than once).  I comprise seen web pages with “sitename.com”, “New sheet 1″, or “Welcome to my site” in the “title” tag, that  in truth does not help out in their quest intended for superior rankings intended for their exacting keyword.  Moreover, try not to use terms this kind of as “as acceptably as”, “or”, or “the” in these tags. **chief note about your search phrases.  explore engines consider search phrase prominence, keyword heaviness, as acceptably as keyword density as determining a site’s position. Every one of three are calculated independently on behalf of the summon, the title tag, the sketch tag, as correctly as further places on a sheet.  search phrase distinction revenue how close up the search term is to the opening of your leaf.  keyword heaviness refers to how a lot of times a particular search term or phrase can be bring into being on the sheet.  search phrase density is the ratio of the search term to the extra language on the summon.  You do not be looking for the search phrase burden or density to be too high, as this know how to become visible to the search engine as “search phrase stuffing” along with most look for engines discipline web pages that belongings their search phrases.  2.   Situate your navigational links (along with JavaScript) at the right or at the underneath, but not on the left, of the summon.  As the seek engines “read” your site, they read from the apex absent to the bottom correct.  look for engines place an weight on the earliest 100 lexis or book on the site.  You do not want these language to be navigational links or Javascript.  Ideally, you would like to encompass your banner tags with your key words in the opening of your call out.  This being said, placing your links/JavaScript on the accurate or foot of your summon ensures the explore engine spiders get to the textbook earliest, giving further weight to what’s significant on your page.  3.  Rest alt tags on every of your similes.  seek engine spiders are not able to “read” pictures or imagery.  The only means a spider is aware of what an image is concerning is by reading the alt tag.  This is furthermore another ability to place extra of your keywords along with phrases in your HTML, civilizing your leaf’s keyword heaviness/density.  Alt tags are effortless to formulate in addition to they can create a big difference in your online businesses keyword level.  A straightforward alt tag looks like this:  alt=”put your search term phrase here.”   seek engines separately calculate search term distinction, density, and weight in alt tags as glowing, so optimize your tags.4.   Position your keywords as glowing as phrases at the underneath of your side.  a moment ago as explore engines position further burden on the primary words of your side, they as well do the matching to the ultimate terms.  The common thoughts is this, if your site is about a firm matter, then the central questions, or key words, must, show at the opening, be expand throughout the side, in addition to be distinguished  at the termination.  But if you have all of your navigational links as glowing as JavaScript at the substructure, your relevant side content could end healthy previous to the HTML will .  An easy means to comprise your keywords moreover phrases at the bottom of your summon is to consist of them in the copyright information.  for example, if you include a dog food website, you could comprise amazing like this at the dreadfully foot of the leaf:  copyright 2005 yoursite.comWorld’s best dog food explore engines are not (as of this writing), penalizing internet sites using this technique, in addition to it wouldn’t really knock together much sense meant for them to do so.  5.   The anchor manuscript of your links.   attach text is the real linking book on a site.  It is what the client clicks on to navigate to that particular site or summon.  If a search engine finds countless links to your site via the time “dog food”, then the explore engine concludes your site is concerning “dog food”.  This is unnoticed quite often, but it feels to possess a vastly large influence on your seek engine rankings on behalf of a finicky search phrase.   Your attach manuscript needs to be the search phrase or phrase you are annoying to goal.  Try to avoid attach text this kind of as “Click Here” or “yoursite.com”   Also, if you’re organization a reciprocal link crusade, be sure to use variations of your content.  If an engine notices each link to your site is the same, it could place a smaller amount weight on these links or potentially penalize your site.   This is since seek engines commonly give extra heaviness to “naturally taking place” links, in addition to less to “give-and-take link exchange campaigns”.   by process of different, but relevant secure content know how to dramatically concern your targeted search phrase rankings, by creation your links show further natural.  Effective Search engine optimization may seem strenuous at primary, but as you include read above, petty tricks that require slight or no programming know-how, know how to knock together a giant shock on your website’s search term status.

On Page conditionsThese elements all tell to your own site and include your domain name, page names, meta tags, keyword density, titles, headings and last but not least the content.The best way to automate your complete process of social bookmarking is available at bookmarking demon. Also – automated social bookmarking is the best way to take your search engine ranking to the highest level in no time at all.If you know how to optimize these, you will improve your chances of a better ranking. But, remember, there is no assurance as the exact formula (algorithm) used by the search engines is not known and is frequently changed.* Domain Name – Should contain the keyword phrase that describes your niche and not be hyphenated.  e.g www.bookmarkingdemon.biz* Page Names – Each page should be dedicated to a specific topic that is related to your main theme. The keyword(s) that best describe this should make up the page name (hyphens are ok for this).  e.g www.bookmarkingdemon.biz* Meta Tags – These are HTML tags contained in the head section of your page. You should include your keyword(s) near the beginning of each of these tags. The text for the TITLE tag and DESCRIPTION tag should be compelling, as this is what the visitor sees on the search results page and will influence their decision to click. Though there is a debate into putting my keywords in keyword tag – but i do not think it is going to harm us if we put it just once.* Keyword Density – There are no fixed rules for this, but your keyword(s) should appear in your content between 1% and 3% of the time. e.g if your content is 500 words long, your keyword(s) should appear between 5 and 15 times. Too high a density could be seen as spamming.* Titles & Headings – Putting your keywords or derivatives of it into your titles and sub-headings confirms the importance of your keyword within your page. Using H1 and H2 tags for this purpose can also help.* Content – to avoid website spam penalty – you need to serve unique content to visitors.. If you get that right, you have a good chance of keeping some of the search engines happy for some of the time. Rather keep your visitors happy for 100% of the time! If you have done your research and kept your content on topic, you should automatically produce a good mix of theme related keywords and keyword density.A unique thought is to get some help in the form of step by step instructions and coaching videos designed specifically for newbies.

On Page conditionsThese variables all narrate to your own site and include your domain name, page names, meta tags, keyword density, titles, headings and last but not least the content.The best way to automate your complete process of social bookmarking is available at bookmarking demon. Also – automated social bookmarking is the best way to take your search engine ranking to the highest level in no time at all.If you know how to optimize these, you will improve your chances of a better ranking. But, remember, there is no promise as the exact formula (algorithm) used by the search engines is not known and is frequently changed.* Domain Name – Should contain the keyword phrase that describes your niche and not be hyphenated.  e.g www.bookmarkingdemon.biz* Page Names – Each page should be dedicated to a specific topic that is related to your main theme. The keyword(s) that best describe this should make up the page name (hyphens are ok for this).  e.g www.bookmarkingdemon.biz* Meta Tags – These are HTML tags contained in the head section of your page. You should include your keyword(s) near the beginning of each of these tags. The text for the TITLE tag and DESCRIPTION tag should be compelling, as this is what the visitor sees on the search results page and will influence their decision to click. Though there is a debate into putting my keywords in keyword tag – but i do not think it is going to harm us if we put it just once.* Keyword Density – there is no one perticular way in which to do it, but your keyword(s) should appear in your content between 1% and 3% of the time. e.g if your content is 500 words long, your keyword(s) should appear between 5 and 15 times. Too high a density could be seen as spamming.* Titles & Headings – Putting your keywords or derivatives of it into your titles and sub-headings confirms the importance of your keyword within your page. Using H1 and H2 tags for this purpose can also help.* Content – The golden rule – write unique content. If you get that right, you have a good chance of keeping some of the search engines happy for some of the time. Rather keep your visitors happy for 100% of the time! If you have done your research and kept your content on topic, you should automatically produce a good mix of theme related keywords and keyword density.A good idea is to get some help in the form of step by step instructions and coaching videos designed specifically for newbies.

On Page componentsThese elements all narrate to your own site and include your website, page names, meta tags, keyword density, titles, headings and last but not least the content.The best way to automate your complete process of social bookmarking is available at bookmarking demon. Also – automated social bookmarking is the best way to take your search engine ranking to the highest level in no time at all.If you know how to optimize these, you will improve your chances of a better ranking. But, remember, there is no agreement as the exact formula (algorithm) used by the search engines is not known and is frequently changed.* Domain Name – Should contain the keyword phrase that describes your niche and not be hyphenated.  e.g www.bookmarkingdemon.biz* Page Names – Each page should be dedicated to a specific topic that is related to your main theme. The keyword(s) that best describe this should make up the page name (hyphens are ok for this).  e.g www.bookmarkingdemon.biz* Meta Tags – These are HTML tags contained in the head section of your page. You should include your keyword(s) near the beginning of each of these tags. The text for the TITLE tag and DESCRIPTION tag should be compelling, as this is what the visitor sees on the search results page and will influence their decision to click. There is debate about the benefit of placing your keywords into the KEYWORD tag, but it can’t do any harm if you put them in once.* Keyword Density – there are no special ways to do this, but your keyword(s) should appear in your content between 1% and 3% of the time. e.g if your content is 500 words long, your keyword(s) should appear between 5 and 15 times. Too high a density could be seen as spamming.* Titles & Headings – Putting your keywords or derivatives of it into your titles and sub-headings confirms the importance of your keyword within your page. Using H1 and H2 tags for this purpose can also help.* Content – to avoid website spam penalty – you need to serve unique content to visitors.. If you get that right, you have a good chance of keeping some of the search engines happy for some of the time. Rather keep your visitors happy for 100% of the time! If you have done your research and kept your content on topic, you should automatically produce a good mix of theme related keywords and keyword density.A good thought is to get some help in the form of step by step instructions and coaching videos designed specifically for newbies.

by bdeseattle

Social Bookmarking is Bait for the Search Engines

Social bookmarking is the best way to boost traffic for a site. Social bookmarking is a powerful tool in promoting a website. The ideas that social bookmarking is built on are working their way into other applications; the practice of tagging information is being extended to other types of resources, such as multimedia files and e-mail. Social bookmarking is saving us a lot of time and energy that we’d usually spend scanning our RSS feeds or (the shock and horror of it all) actually visiting sites daily to find out what’s hot in the industry we work in along with our other interests. Not learning about social bookmarking is nothing short of surrendering to a changing online world.

Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata. Bookmarking is good for two things: Building more inbound links to your blog and driving traffic to your blog. Social bookmarking has become so competitive that people are asking for votes for every single thing that they put up on the Internet, which entirely defeats the purpose of the entire social bookmarking industry.

Yes, put up all of the content that you want on your blog or your website, but don’t clog up the social bookmarking system by voting for everything that comes your way, or asking for votes on every single thing that you write. People who are trying to become popular on all of these different websites are just compounding the problem by once again “clogging up” the social bookmarking system, not to mention annoying their social bookmarking friends by asking for votes on so many different websites all the time. If you really want to try out more than just 3 or 4 social bookmarking sites, then simply build up your presence in one community, and then move on to other communities later. Get involved in social bookmarking groups where all members agree to give due diligence to each other’s vote requests, and then manage the entire process via email. Adding friends on social bookmarking sites is nothing more than a “I’ll scratch your back if you scratch mine” arrangement, and often that leads to seriously one-sided efforts.

Social bookmarking is a free and easy way to get loads of traffic to your website. Millions of people are abandoning traditional search engines and directories in favor of social bookmarking services. Digg is the most heavily-trafficked social bookmarking site (at the moment), followed closely by Stumbeupon. With regard to creating a high-quality search engine, a social bookmarking system has several advantages over traditional automated resource location and classification software, such as search engine spiders. And, making matters even sweeter for those in the know is the fact that successful mastery of the social bookmarking scene has Google advantages, too.

One thing is for sure: Social bookmarking is a technology whose time has come, and once corporate America discovers it, advertising will surely follow. Combination of article writing,blogging,RSS and social bookmarking is essential if you want targeted traffic to your site. Another valuable use of social bookmarking is to gain insight into how your brand is perceived by the users saving and tagging your (or your competitors) website or content. If your goal is traffic then blogging combined with social bookmarking is a guaranteed formula for success.