Copyright 2006 Lynn VanDykeThere are a few secrets that I’d like to share with you.  You may have been privy to a few of them before.  Actually you may have heard of all 4, but I can promise that you will finish each article with a fresh perspective.  I will show you how 4 simple secrets can create a powerhouse web business.  This is the first part of the 4 article series.

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Before I divulge the vault of successful web business secrets I must warn you of one thing.  All the information in the world will not take the place of determination and persistence.  A web business is just like an offline business.  It takes hard work and resolve to succeed.  However working smart is heads and tails better than plain old working.  These 4 secrets will turn any smart working, dedicated average Joe or Jane into a successful web business owner.

Web Success Secret #1) Content is king.Heard that before?  I know I have.  The thing I never knew was how to use content to my advantage.  Content is useless unless it is optimized for the search engines.  It must also be optimized for your reader.  You have two customers- readers and search engines.  You must satisfy both with the same exact content.Content is king only if you have exact and highly specific keywords placed in correct locations.  Unfortunately the hard part is determining what keywords to use.  A keyword can be a single word or a phrase.  It is the term that web surfers use to search for information.  Place yourself in their shoes and try to discover what search terms they use.  You must then evaluate the search term.  How many people search using that term?  How many sites already deliver information on that search term?  Simple demand and supply rules.  The more demand with the less supply equals more profitability.You have several options for determining keywords and their profit potential.  Search yourself, pay a company to search for you or have your hosting company do a complete keyword search for your niche or web business topic.  If your hosting company does not offer this service I recommend you switch to a plan that does.  This feature alone can make or break your business’ future.  If you would like my recommended hosting plan, please contact me.Without a proper keyword search and analysis you may as well forget about becoming successful with an Internet business.  Investing in this one secret is literally the start of planning your website.Your next action step is to plan your site layout based on the 50-175 high-demand and low-supply keywords. Your site should be structured in three tiers.  Tier one is your home page.  Tier two is made of all of your main topics and also constitutes your navigation bar buttons.  Tier three keywords are sub-topics of tier two pages.  Organize your 50-175 keywords into three tiers.  Doing this makes it easier for visitors to navigate through your site and it makes it easier for search engine spiders to find all of your pages.Search engine spiders do not like to fish around for all of your pages and links.  This is why many sites offer a “site map”.  A site map is one page that contains links to all of the content pages.  This is a fine route to take; however most people agree that pages with a lot of links on it are valued less than content pages that casually link to other content pages.Using three tiers allows you to go from topic to sub-topic to sub-sub-topic all by natural in-content links.  For example, tier 1 is the homepage on a fitness site.  Tier 2 is a page all about cardio activity and its benefits.  A tier three page off of that tier 2 page is about different treadmill routines.  Do you see how the site visitor would like this structure?  They click on “Cardio” and are given links to more specific pages about cardio topics.  Search engine spiders like the three tier structure too.  It means they do not have to dig through layers and levels of useless links.There is even more to content than finding profitable keywords and structuring your site into easy-to-navigate tiers.  You must optimize each and every page on your website to perform well and rank high at search engines.  Many people devote their working life to optimization secrets.  A full length article just on optimizing is possible.  Heck, a full length book is possible.  My recommendation is to use a hosting company that automatically teaches you how to optimize web pages for the engines.  Doing that will cause less headache and frustration and it will keep you focused on building content.A quick education in optimization: place your specific keyword in the file name, title, description and keyword section of your page.  Then sprinkle the keyword throughout the content.  Also provide a link using your specific keyword in the link text.  If all of this has you spinning your head, I recommend going the hosting company I use.  They literally teach you to build a website using blocks.  It’s all simple and easier than you think.There is one last piece to content.  It must effectively pre-sell your product or service and position you as the expert in your field.  When your website has 50-175 optimized pages for your visitors to read through it will start to position you as the expert.  Your site will become known as the place for information about (insert your niche).When visitors find your site through search engines they are seeking information about a problem or question they have.  If they land on your site and you try to sell them something right away one thing is sure- they click the back button and find another site that will give them information.  This is why pre-selling your product or service is paramount.  Give your visitors what they want.  Answer their question and in the process let them know about your services and products.All of the information develops rapport and trust with your site visitor.  It positions you as an expert.  It keeps your visitor on your site longer since they are actually reading content.  Search engines notice this and rank you better.  How well your site can keep visitors is known as “stickiness.”  Your site must attract and keep visitors for as long as possible.Provide content that pre-sells your products, positions you as the expert and focuses on highly profitable keywords.  You cannot go wrong with your web business if you do those things.  The secret to content is to satisfy both your visitor and search engines.  Lose one or both and you are doomed.  As I mentioned earlier, it is best to work smarter and not harder.  Your hosting company should be providing most of these services to you free of charge.  There are a small few that do this, but it is well worth the investigation.  Contact me for further resources and information.  Having a successful web business starts with effective content.  Stay tuned for parts 2-4!

 

Professionals have their own adsense secrets to success. Some of them have the same while others have unique strategies.

The best way to automate your complete process of social bookmarking is available at bookmarking demon. Also – automated social bookmarking is the best way to take your search engine ranking to the highest level in no time at all.If you will make a research on the web about Adsense secrets, you will only be guided by the different websites with their ads and they will most likely sell the answers to you. Since you are hoping to get answers to all your questions, you will do anything just to know their secret.You may think of buying any solution that you are presented but understand that almost all the people who want to share their adsense secret are the same.Now before you make any move, it will be helpful if you do some research on the different search engines. There may be a hundreds of forums that will be displayed on your search. It can be a good way to get valuable information that you can use on your site.Reading articles written by professional internet marketers are also a good source. Some of the marketers share their own experiences and adsense secrets to help the beginners who wish to succeed in the field of marketing. You can read through hundreds of articles and you can surely get something out of reading them.Although most of the answers that you can get will ask you to do a little bit of work, it will be worth the try if you really want to succeed. Everyone in the marketing field increased their profits without trying the different strategies.The web service is a good source for adsense secrets. You can use good keywords to find advices and tips. You can use keywords in the search engines such as: adsense tips, increase adsense income, adsense experiments and adsense adsense tricks. You will be shown with a lot of good information that you can choose from.If there are different strategies shown, you can choose one which you think will best work for you. But if you can use two or more at the same time, chances are you will be getting good results in a few days. However, these strategies need dedication and perseverance.You also need to have your own sense of style to be applied on the adsense secrets.The internet will be the best resource and its all in just one click and you are in for success. You just have to be patient in making your search.If you want to increase the traffic of your site, you will obviously increase your income. The real adsense secret is to be on top of the search engines or have more and more visitors on your site.In order to increase traffic to your site, you can have a fresh content into your site. It is necessary to post different articles every other time so that the visitors and readers will visit your site more often. Just make sure that the articles are relevant to the theme of your site.You can find a lot of good authors who will offer services at a low cost provided that their names will be displayed in the author resource box.The real adsense secret is to have a good site that your readers can benefit a lot while doing the same for you. it is important that you know your customers and you know what they exactly need.

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